East Africa / Kenya / Markets

Farm marketing goes hi-tech

Early morning light finds Mr Njuguna, a trader in Githurai Market, on the move. He is laden with produce but he carries it all with a light heart. It is no longer a wait-and-see business; every new message on his phone makes his heart sing — someone wants his produce, and now.

In Emuhaya, Mr Ngonze tends to his tree seedlings with renewed energy — he doesn’t want to be unable to meet an order when it begins to ring on his phone. The Mau Forest will be restored sooner rather than later, he ponders, if that’s where all the seedlings he has sold so far are headed to.

And thousands of miles across the seas, Mr Stephen Gitonga, a resident of the US, will soon be the proud new owner of an eight-acre parcel of land in Moroeo, six kilometres from the main road heading into Nyahururu town. He bought the land from Mr Richard Ndirangu, a second-hand clothes trader in Nairobi’s Gikomba Market.

Read more (Daily Nation)

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