With mainstream banks and microfinance organizations mainly helping business startups in urban Kenya, a group called Juhudi Kilimo decided to focus on rural small-holder farmers.
In the largely agricultural east African country of Kenya, many small-holder farmers need a way to start generating income. An organization called Juhudi Kilimo has stepped in with a new approach to farming as a means to larger business.
About 75 percent of Kenya’s workforce is involved in agriculture, which makes up about 20 percent of the country’s gross domestic product, according to 2007 and 2009 estimates from the CIA World Factbook.
Most rural farmers in Kenya have about 1 to 2 acres of land, and grow their own food to feed their families and maybe sell a little bit at markets, said Juhudi KilimoCEO Nat Robinson. But they might not have thought of farming as a business venture and a way of supplying more than just food for their families, Robinson said.
Read more (PBS NewsHour)