‘Africa’s consumption of animal protein is skyrocketing. Most rural households are poor and keep livestock. Africa’s growth in demand for animal protein can provide major business opportunities and also greatly reduce poverty.

‘Only 5–20% of Africa’s livestock keepers are business-oriented, with incentives to tap into the growing market for animal protein. The remainder keep animals more for the many livelihoods services they provide—e.g. insurance, manure, ploughing, transport—than for selling meat, milk and other products in the market.

‘Policies and investments should target both livelihood-oriented and business-oriented livestock keepers. . . .’

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