Over the next ten years, 26 million Kenyans will be aged between 15 and 24. All of sub-Saharan Africa is enjoying the same youth bulge. The start these youth get in life, the way they find work and information, their attitudes and their knowledge will be fundamental to the future and its prosperity.

Rob Burnett, managing director of Well Told Story, an Emmy Award-winning (2012) and Emmy nominated (2013) social communications design and production company based in Kenya, will give a ‘livestock live talk’ on ‘Seeding new ideas in agriculture’ at the Nairobi campus of the International Livestock Research Institute (ILRI), in the John Vercoe Auditorium, on 24 Apr 2013, 3–4pm Nairobi time (1500–1600 hours EAT, UTC/GMT +3 hours).

Burnett will describe Shujaaz FM’s interactive design, its hybrid commercial cum development sector change theory, and the multiple approaches he and his team use to track and measure their impacts, sharing examples from the work they’ve done in support of the agriculture and livestock sectors.

Well Told Story regularly reaches 5 million young Kenyans with its Shujaaz FM multi-media channel, nudging knowledge, attitude and behaviour among Kenya’s youth on urgent ideas and issues that affect them, and specifically addressing young people’s mindsets and norms relating to innovations in agriculture.

Join the live presentation of this seminar online: http://www.ilri.org/livestream.

Livestock live talks is a seminar series at ILRI that aims to address livestock-related issues, mobilize external as well as in-house expertise and audiences and engage the livestock community around interdisciplinary conversations that ask hard questions and seek to refine current research concepts and practices.

All ILRI staff, partners and donors, and interested outsiders are invited. Those non-staff who would want to come, please contact Angeline Nekesa at a.nekesa[at]cgiar.org (or via ILRI switchboard 020 422 3000) to let her know.